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In Cahoots: Promoting Pro Bono

116 & West

Expanding Into Pro Bono Work

Since opening its doors, 116 & West has given back to its community. In recent years, we have manifested this passion of giving into the 116 Acts of Kindness program.  The program encourages our employees to organize activities that enrich and benefit the community. As an agency, we also offer our marketing and design expertise for free to local non-profits on an ad hoc basis.

Partnering with multiple non-profit organizations during the years has been amazing, but we were looking to amplify the good that we do by exclusively partnering with one organization in 2016. Our agency wanted to help our winner identify marketing goals, develop a solid strategy, and create compelling campaigns for the good of our community. We called this 2016 pro bono marketing partnership program ‘In Cahoots’.

Promoting In Cahoots

Our goal was to get the word out about In Cahoots through owned and earned media and have at least ten non-profit organizations apply by our deadline on 10/31/15. We would then review applications, have interviews with decision-makers at the top three organizations and announce a winner by January 15, 2016.

To create awareness and excitement for In Cahoots, 116 & West focused on an integrated strategy of community relations, media relations, social media marketing, and internal communications. To keep the messaging engaging, inspiring, and in line with our values of loving life and giving back, we took the adage of “Live Free, Give Freely” and put a 116 & West spin on it with engaging visuals.

We developed and drove traffic to a partnership page on the 116 & West website which explained In Cahoots and housed an easy-to-use yet thorough application form.

The In Cahoots Winner Is…

The In Cahoots program received on-air coverage on KTVB and print coverage by Idaho Business Review. The word spread throughout the community. In just 23 days our program received applications from 19 non-profit organizations in the region. Our partners held interviews with the three finalists, ultimately naming Üsful Glassworks as our 2016 In Cahoots winner.

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