Creating the Treefort Trail Guide
116 & West
Like most music-loving Boiseans, 116 & West loves the Treefort Music Festival. We were happy to partner with them for their first five years to produce the Treefort Trail Guide. The idea to do a pocketable guide was proposed by 116 & West and embraced by Treefort shortly before their inaugural festival. Utilizing the wonderful art of Treefort’s in-house illustrator, James Lloyd, we created a guide that gave descriptions of the bands performing and an overview of the 5-day festival’s schedule. As it evolved over the years to include a fold-out cover and more information on additional Treefort “forts,” our goal was to keep the Trail Guide portable and pocketable, working around tight deadlines and changing band schedules before final printing.