Idaho Steelheads

Emily Del Favero



The Idaho Steelheads have maximized DaviesMoore’s services in nearly every marketing capacity possible since 1998. Since then, we have produced broadcast and print advertising, as well as printed collateral, including game programs, season ticket books, posters, pocket schedules, and more. The Steelheads marketing is known throughout the industry to be on a major-league level. Our work has been recognized by both the ECHL and the WCHL for “Best Ad Campaign” and “Best Marketing.”

10th Anniversary Rebrand

As the Idaho Steelheads Hockey Club approached their tenth season, we were tasked with their rebranding project. After nine years of league leading attendance figures, one league championship, and several division titles, there was an opportunity to re-energize their season ticket holders, suite holders, corporate sponsors, and merchandise sales. The Steelheads’ new brand gave the team a new look (logo suite, identity package, jerseys, and mascot), while maintaining the name equity that had been built over the past few years.

Campaign Components