Kendall Auto Group: Used Superstore TV Campaign
Emily Del Favero
USED SUPERSTORE TV CAMPAIGN
Like savvy used car buyers, we made our budget go a long way when we produced this suite of commercials for Kendall’s Used Superstores. With some in-house production—including casting and shooting—and a simple animation style, these spots were quicker and cheaper to produce than live-action or fully-animated spots, allowing us tell more stories with additional commercials. We used a regrettable tattoo and quickie Vegas wedding to talk about Kendall’s 3-Day Money-Back Guarantee, a smart, numbers-conscious CPA to sell the appeal of their 12-month/12,000 mile service contract, and a busy mom to speak to the benefits of a roadside assistance plan.