After our initial meetings and information collection, our next step is to develop User Experience and User Interface (UX/UI) and content strategy for your website.

Our in-house experts will determine the best ways for your user to find the information they're looking for as quickly and easily as possible. We'll ensure your users will have a great, easy-to-use experience on your site.

You'll also work with our content strategist to determine what copy and messaging is best to provide the information your user wants to find. We'll also help you develop content to show your audience more about your brand and your business.

All the right steps 

Through this phase of the process, we will complete these steps:

  • Collect content (photos, logos, copy, videos, or anything else necessary to develop your site) from your team
  • Develop sitemap
  • Develop wireframes


A sitemap is a list of all of the pages on your website, and includes an outline of the content that will live on each page. It also establishes the hierarchy of the pages and navigation of the menu. This is the first phase of planning your new digital experience.


Like a blueprint is the design plan for a building, a wireframe lays out the design plan and user experience of your website. Wireframes include the prioritization of the content, functionalities, and intended behaviors of the site based on the audience and goals.

This is the part of the process where we begin planning the site’s behaviors according to accessibility requirements for the project, taking into consideration all of the standards that play into the design and development of the site. The wireframes do not include any brand elements, styling, color, or graphics.