Year in Review 2017
116 & West
Creatively speaking, DaviesMoore had an awesome 2017. As I hit rewind and play back the year, it’s not only the finished work I think of, but how much fun we had as a team tackling new challenges and collaborating on projects.
NEW BLOOD. Early in the year, we added Senior Graphic Designer/Illustrator Kelly Knopp and Designer Kelsey Green to our team, and they have made great contributions from day one. Kelly is a Boise illustration wizard of great renown, and Kelsey is a standout rookie designer and BSU graduate. Our digital team added Senior Web Developer Becca Owens. Becca, Kelly and Kelsey worked on projects for Family Advocates, Kendall Auto, Susan G. Komen of Boise, Project Filter, Healthwise, TitleOne, Hyde Park Street Fair and others in their first year here at DaviesMoore.
CAREMOORE. Each year we partner with a local organization for our CareMoore Pro Bono Partnership, and this year we had the pleasure of working with Family Advocates. We assisted Family Advocates with video production and a live performance for their annual fundraiser luncheon which resulted in record giving and volunteer commitments. Our UX/UI designer, Megan Nicholls, took the lead on designing a beautiful new Annual Report for Family Advocates in addition to social media and event graphics. DaviesMoore’s Jodi Sali handled video production. Former DaviesMoore employee Eric Leins made great contributions with a script for the video and a moving performance by his True Story Project at the luncheon. We’ll announce our 2018 CareMoore partner soon, but we plan to continue working with Family Advocates and hope to have a relationship with them well into the future.
PRODUCTION DESIGN. While we love working on new logos and broadcast concepts, production work for existing clients is a huge part of our day-to-day. Veteran designer Christelle Lyman led the charge, producing hundreds (if not thousands) of banner ads, print ads and email blast graphics for various clients in 2017. Having worked extensively on advertising for Kendall Auto Group, Christelle knows way more about cars and trucks than she ever planned. Christelle also jumped in on some identity work; her design was selected by the Idaho Suicide Prevention Program as their new logo.
WORDS & SOUNDS. We know all the best words. Okay, not always, but that’s why we love Jackie Presnell, our resident Researcher and Content Writer. Whether she is starting with a blank page or fixing someone else’s typos, Jackie brings a thoughtful, creative voice to all her written projects. She’s helped our design department turn dry data into compelling facts in the form of infographics for clients like The Walker Center, a drug and alcohol treatment facility in Eastern Idaho. Jackie also assists in the writing of marketing plans and RFPs.
SOUNDS. Speaking of writing, our man Jodi Sali knows his way around words as well, but where he really excels is bringing them to life in our DaviesMoore studio. With a dramatic flair and a voice for every occasion, Mr. Sali voiced memorable spots for clients like the Idaho Steelheads and Kendall Auto in addition to directing hired voice talent and handling production duties. Jodi also played in big role both on and off camera in several in-house video projects.
GREAT PARTNERS. One of the highlights of my year was working with the crew at North by Northwest to create broadcast commercials and video projects. We brought NXNW in early while we were concepting spots for the Idaho Suicide Prevention Program, and their insights and expertise helped shape the final commercials. Shot over eight days in multiple locations around the state and using out-of-state actors, our Rock Your Role suicide prevention campaign featured four stories where a person’s life was saved by a friend or loved one who noticed the signs of suicide and acted to get help. NXNW also helped us shoot new commercials for Project Filter and web videos for Idaho’s Diabetes Prevention Program. I should also mention our rock star Production Manager, Jessica Moon, who works with all our vendors to keep everything on time and on budget. As a new mom, Jess took some well-deserved time off this year, but we missed her greatly and were happy when she returned.
DIGITAL. Our creative and digital teams share the DaviesMoore basement Digital Vault space under the direction of Executive Creative Director Melinda Mansfield. We collaborate closely with them on graphics for websites, banner ads and social graphics. Digital Project Manager Emily Del Favero and former Digital Marketing Director Samantha Carmer kept that process running smoothly and with the help of developers Dave Miller and Becca Owens facilitated the launch of several websites including Hawkins Companies, Performance Charter School Development and Healthwise. We lost Samantha to sunny California this winter and will probably a little sore about that until it warms up here in Boise.
Thanks to all our team members, partners and peers for the great year. I look forward to seeing all the cool stuff that is in the works for 2018!