We Elevate Big Brands | Branding | 116 & West
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A pencil lying on the pages of an open notebook with drawings of logo thumbnails A pencil lying on the pages of an open notebook with drawings of logo thumbnails

Branding

Audience above all. We build brand experiences that resonate.

Evoking emotion through visually compelling and strategic branding is an art we’ve polished for 40 years. We use research and data to understand how your target audience will relate to and connect with your brand identity. Then, we executing it flawlessly through all of your marketing mediums to create an effective, holistic brand experience.

Downtown Idaho Brand Guide Downtown Idaho Brand Guide

Brand Identity Development & Brand Naming

Branding is everything. Creating a compelling brand identity that represents your individual organization is the cornerstone of all advertising and marketing efforts. From naming to logo development to building robust brand guides, we’ll establish the foundation of your business by either starting from scratch or redefining its identity and strategizing a brand that will elevate your organization.

Brand Values and Pillars

Building a brand is like building a house. Like a house, your brand architecture requires strong, authentic values and foundational pillars that speak to how you want your audience to perceive you. From this foundation, we build your brand messaging tailored to your audience.

Arbor Crest Wine Cellar Bottles

Logo Development

Through a creative discovery with your team and researching your industry, audience, and competitive landscape, we’ll draw insights to craft a custom logo that embodies your brand essence. Listening carefully to your needs as a business, where you are, and where you want to go will lead to unearthing your true brand identity. Together we’ll design the face of your brand and help you share it with the world.

Brand Guide & Messaging Strategy

How do you stand out in a world full of noise? By developing a cohesive brand and a messaging strategy that resonates with your target. We’ll help you say the right thing, at the right time, in the right places to connect with your audience. When building your brand identity, we’ll define the tone and personality of your brand, to create clear, compelling messaging that impacts consumers.

Our roster includes branding for local, national, and international clients in a variety of industries.

Let’s Work Together