Media Planning & Buying
Expand your brand and reach your target. Synergistic, smart, innovative media campaigns, and nothing less.
Our media department is run by savvy, experienced agency professionals equipped with robust media-buying software and the latest advertising and marketing research tools. We determine the best strategy to reach your audience leveraging tv, radio, streaming media, digital marketing, out-of-home/outdoor, mail marketing, and email campaigns.
Strategy, Targeting, and Budget
Ad strategy and targeting work concurrently informing each other. Once we determine the goals of the campaign, we will identify your target audience and which mediums will best reach them. As your full-service media partner, we are seasoned in running successful television, radio, billboards, and digital media campaigns. We focus on relevant, reachable markets locally, regionally, and nationally, as appropriate for your needs and budget.
Learn more about how we developed an effective, multi-tiered marketing campaign for the national fitness and wellness company, barre3.
Media Partner Negotiations
Over the past 25 years, we have built long-lasting relationships with our media partners. Because of these mutually beneficial relationships, we are able to leverage the resources, exposure, cost savings, value-add opportunities, and expertise of our reputable media outlets and extend them to your campaign. Our synergistic approach to media relationships allows us to create more impactful and cost-effective campaigns that resonate with your target audience and deliver results.
Media Buying & Campaign Optimization
Our fully-integrated media department strategically incorporates diversified paid media tactics based on campaign goals, targeting, and budget. We are equipped to purchase all varieties of media, including traditional print, TV, radio, out-of-home (OOH)/billboards, and digital such as Meta platforms Facebook and Instagram, Google ad platforms, OTT/CTV, Pinterest, Yelp, Spotify, Reddit, and others. We use data-driven insights to optimize your campaign and continuously improve its performance, shifting your budget to yield the best results and maximize your ROI.
Learn more about our digital marketing capabilities.
Traditional Media Buying
Radio
Radio ads are a cost-effective way to reach a broad audience with precise geographic targeting. They also have a range of tactics – from branding to specific call-to-action or promotion-based messaging. Our radio experts have a deep well of experience in script writing and creating the right message for your specific target audience. We also have an in-house, custom-built production studio with top of the line equipment and sound treatment where we record and edit voice over work from talent nationwide.
Recording a well-executed radio ad is more than turning on a mic and reading. Behind the best voice over work is expert direction and voice over coaching. Our Director of Production is a seasoned voice over artist with over thirty years of experience directing, coaching, and performing voice over and editing audio, and has produced over 20,000 pieces of audio for radio, digital platforms, and TV audio design.
Learn more about our video and audio services.
TV
Television is a highly engaging medium where you can create lasting impressions on your viewers. We will help to reinforce your brand identity and move your audience to action throughout your TV campaign by running ads during prime watch time on top TV shows, live sports, and local news. We’re also experts in endorsement negotiation when it comes to hiring professional talent for your ads. We’ve helped to secure top names in professional talent such as Justin Herbert, Sabrina Ionescu, Leighton Vander Esch, and Kellen Moore for our client Kendall Auto Group.
Our TV advertisement expertise includes:
- Commercial concepts
- Script development
- Storyboarding
- Video production/editing
- Audio engineering
OOH
Out of Home (OOH) advertising brings your business to life in high-visibility locations across mediums such as billboards, street benches, transit ads, and digital screens. We’ll explore creative flexibility in ad sizing and placement, targeting ads to your audience through strategic locations and meeting them where they are to grow brand awareness and maximize the impact of your campaign dollars.
OOH is an excellent complement to digital marketing campaigns to extend brand exposure beyond digital channels. Our full-service team builds businesses integrative, multi-channel marketing campaigns to reach your audience both online and offline.
While digital media usage continues to climb, print advertising campaigns are highly influential and increase broad brand exposure, both locally and nationally. Traditional print advertising reaches diverse audiences across various publications such as trade or consumer magazines, newspapers, and ads across publications’ websites. As a trustworthy advertising medium, print offers brand credibility and provides tangible, long-lasting impressions. Used in tandem with a digital campaign, print ads will increase brand visibility and awareness among both traditional and tech-savvy consumers.
Post-Campaign Analysis & Reporting
What is the goal of running a paid media campaign? Results. All TV, radio, and digital marketing campaigns’ performance are measured through complete and transparent reporting. Campaign reports are generated monthly or at the end of the campaign and consist of an overview of the campaign’s goals and objectives, including a breakdown of individual tactics and metrics. Through reporting we gather the data and pull strategic insights to determine the next, most informed action for your campaign goals.
