Branding, Identity and Logo Design
116 & West
Creating a brand identity for your business is much more than just creating a logo. It involves everything from creating a visual identity, creating your brand’s personality and finding your voice.
Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand. It includes anything visual that your brand produces such as the initial logo design, fonts, photos, and any other visuals that you use to communicate your brand.
I like to think of a brand identity as a combination of how you define and promote yourself and how others define and view you. Here’s a sneak peek at a few branding projects we’ve been working on this year.
BRANDING, NAMING & LOGO DESIGN
BOISE FILM FESTIVAL
LOGO & COLLATERAL DESIGN
BE A HERO KIDS
FULL BRANDING, LOGO, CHARACTER & COLLATERAL DESIGN
If you haven’t fully developed your brand identity, you may not be evoking the emotions that you wish to with your branding. We’d love the opportunity to walk you through our complete branding process. Give us a call!
Read our Branding Blog Part II>
When it comes to building a memorable brand, it’s all about consistency. Our Designer, Christelle Lyman, talks about the importance of the Brand Guide.