Cassie Smith

Senior Content Strategist


Cassie has had a long career in content creation, content marketing, and branding. Although she’s from the health and fitness industry, she’s jumped successfully into #agencylife. Cassie enjoys the challenge of finding the right voice for our clients and works hard to be strategic in all her copy. Cassie is also intimidating af, and can generally be found eating snacks or taking a selfie with one of the office dogs.

Aside from writing, Cassie loves lifting heavy things, backyard shenanigans, hanging with her fam, and reading.


  • MA English, Literature; Boise State University & BA Literature and Film; Eastern Oregon University

Community Involvement

  • CrossFit Coach, Level 2
  • USA Weightlifting Coach, Level 2

What is a small thing you feel extremely passionate about?

Tangled sheets. How can anyone sleep with their sheets balled up at the bottom of the bed or twisted around their legs? HOW? Smooth that shit out.