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At 116 & West, unstoppable isn’t just a mindset—it’s a method. Our process, FUEL, is how we help brands build momentum that lasts. Every step is built to move your business forward with intention, intelligence, and impact.

An acronym reading: "FUEL". Flames are bursting from the letter "F".
"Focus", written next to a lightning bolt.

Focus on the business goals.

Our first step is to focus on the business goals and issues that will drive all proposed solutions. We hold a discovery session with key stakeholders to get a lay of the land, ask questions, and challenge assumptions.
"Uncover", written next to a lightning bolt.

Uncover strategic truths.

We dive into research utilizing consumer-intelligence and discovery tools to better understand your target audience, industry, and competition, where we uncover the strategic truths and develop a strategy that will allow your brand to stand out and take off.

"Execute", written next to a lightning bolt.

Execute and bring to life.

From concept development to launch, we dive into action to bring your strategy to life.

"Leverage", written next to a lightning bolt.

Leverage what we learn to keep your momentum going.

Launching your campaign is just the beginning. This is where we monitor, optimize, and report on performance to ensure that we are seeing the results we expect and adjust when needed.

Our Capabilities

Brand Development & Branding Campaigns

Creative Services

Digital Marketing

Video & Audio Production

Media Strategy, Planning & Buying

Website Development

Consulting & Public Relations

Hey, looks cool, right?

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