City of Spokane Valley
Brand Strategy
Campaign Strategy
Copywriting
Digital Campaign Management & Reporting
Graphic Design
Media Strategy
SEO
Social Media
UI Design
UX Strategy
Video Production & Editing
Website Development
Spokane Valley is a relatively new city, still carving out its identity and often confused with its surrounding region. Tasked with strengthening name recognition and drawing more visitors, we set out to reposition the area as a must-see destination in the Pacific Northwest.
Our “Discover the Valley” campaign celebrates Spokane Valley’s scenic beauty and family-friendly appeal. With brand identity work that pairs a retro look with a modern sensibility, we created a distinct and optimistic tone to reflect the area’s spirit. The campaign spotlights just how much there is to explore within a compact footprint—lakes, rivers, mountain access, and diverse entertainment all within reach.
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From bold outdoor signage to digital campaigns and hotel partnership materials, our creative strategy helped Spokane Valley tell a new story: one that’s approachable, exciting, and worth the visit. Early results include a noticeable boost in hotel bookings and increased interest from regional travelers.
We’re proud to help build a reputation for a place that’s ready to shine.
Reputation building. Place-based storytelling. A brand that invites discovery.