Split Rail Winery was in the process of creating a second line, Howlin’ Owl, and needed some creative direction for their brand, logo, and packaging. We enjoyed their fun personality and openness for unique design, so we worked with their team to develop a logo they loved and wine labels that fit the young, vibrant direction they wanted for the brand.
We came up with a simple, oval-shaped owl logo that could work on its own or as part of a label. We wanted the logo to be interesting, but not too busy. Because owls are cool birds in their own right, we kept our design from straying too far into the avant garde.
We implemented the logo and the label designs into the Howlin’ Owl business cards, which is a perfect way to introduce the brand. No handshake could possibly be this badass.