One Sixteen and West logo.

Idaho Conservation League

Art Direction
Brand Guide
Broadcast Production
Campaign Strategy
Concept Creation
Copywriting
Graphic Design
Illustration
Landing Pages
Logo Design
Media Planning/Buying
Media Strategy
Radio Ads
Social Media
TV Ads
UI Design

For five decades, the Idaho Conservation League has been the voice for protecting Idaho’s land, water, and wildlife. As they approached their 50th anniversary, ICL partnered with us to craft a compelling campaign that would engage both longtime supporters and new advocates.

We developed the “For the Love of Idaho” campaign. This was a strategically built initiative designed to increase awareness and membership by tapping into the emotional connection Idahoans have with their natural surroundings. Our work included creative concept development, message strategy, and a robust media plan targeting both residents and visitors through digital, social, and traditional platforms.

By pairing thoughtful storytelling with precision media placement, we helped amplify ICL’s mission and deepen its roots in the hearts of Idahoans.

Purpose-driven creative. Strategic reach. A campaign as enduring as the landscapes it protects.