Division of Public Health: COVID Campaigns

As the contracted marketing partner for the Idaho Department of Health and Welfare’s Division of Public Health, we were front and center to the needs around COVID-19 communication throughout the state. We partnered to establish two strategic campaigns aimed at mitigating COVID-19 in Idaho. One targeted people traveling through Idaho’s “ports of entry” (airports, state borders, etc). The other focused on students and parents as school picked back up in the fall.

DELIVERABLES Media Plan, Video Spots, Radio Spots, Digital Ads, Out-Of-Home

EXPERTISE Media Strategy, Graphic Design, Copywriting, Video Production/Editing