Division of Public Health: COVID Campaigns
As the contracted marketing partner for the Idaho Department of Health and Welfare’s Division of Public Health, we were front and center to the needs around COVID-19 communication throughout the state. We partnered to establish two strategic campaigns aimed at mitigating COVID-19 in Idaho. One targeted people traveling through Idaho’s “ports of entry” (airports, state borders, etc). The other focused on students and parents as school picked back up in the fall.
DELIVERABLES
Media Plan, Video Spots, Radio Spots, Digital Ads, Out-Of-Home
EXPERTISE
Media Strategy, Graphic Design, Copywriting, Video Production/Editing
"Ports of Entry" Out-Of-Home
Media Planning/Buying, Graphic Design
"Back to School" Video Spots
Media Planning/Buying, Copywriting, Video Production/Editing
"Back To School" Radio Spots
Media Planning/Buying, Copywriting, Audio Engineering
"Back to School" Out-Of-Home, Point Of Sale, Print
Media Planning/Buying, Graphic Design
