Mountain West Bank
Concept Development
Copywriting
Digital Ads
Media Planning/Buying
Print Collateral
Video Production & Editing
Mountain West Bank came to us at a pivotal point in their growth. Known for their strong community ties and exceptional service, they needed a cohesive campaign to elevate their brand, expand awareness of their business banking services, and connect with a younger audience, all without losing the trust of their loyal customer base.
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Our strategy focused on positioning Mountain West Bank as a modern, dependable financial partner for small and mid-sized businesses, while also highlighting their home loan and free checking products as accessible, benefit-rich options for everyday consumers.
To bring the brand to life, we introduced Tyler, a charismatic and approachable spokesperson whose mix of humor and professionalism effectively showcases the bank’s offerings. Tyler became the face of a multi-channel campaign launched during the 2024 Olympics, spanning OTT, TV, social media, print, OOH, radio, and in-branch materials.
The result? A noticeable lift in brand engagement among Gen Z and Millennial segments, a sharp uptick in traffic to both business and personal banking product pages, and stronger brand alignment with the exceptional service Mountain West Bank is known for.
Smart strategy. Human-centered creative. Measurable results.