Summer of Video
116 & West
We’ve been busy this summer with some fun video projects and we’re glad you’re here to take a peek.
Please explore, see, learn, read a little about the project and get inspired.
Local News Worth Holding
Our strategy for IP was to position the brand in a fresh way for newcomers without leaving their loyal customers behind or with a bad taste through both a brand campaign and a promotional campaign with a strong call to action. This campaign also included a new logo, billboards, and digital ads.
In the first month after the campaign launched, the Idaho Press exceeded their monthly subscriber goal by more than 200%.
The goal of the Walker Center digital commercials was to acknowledge the addict’s loved ones and the role that they play in the recovery process and to empower them to make the call for help for the addict. The videos direct them to call The Walker Center or visit the Website where additional information is available.
The goal of the Intermountain Gas Company multi-media campaign was to bring a voice and human touch to the brand and to create awareness that extends beyond the monthly utility bills sent to customers. As well as remind residents, business owners and workers to always call 811 before they dig.
The campaign was used across a comprehensive media strategy, including but not limited to: TV, radio, out of home, digital display ads and print.
Meridian Development Corp.
Revive, Renew, Redefine
We were tasked with creating a 60-90 second video to be used on the MDC website, in social media and potentially as an intro at Meridian events. The goal of the video was to communicate the mission of MDC and what their role is in the Meridian community. The video needed to create brand awareness and explain MDC very quickly with the ultimate goal of encouraging community support.
Wahooz & Roaring Springs
Our strategy for Wahooz | Roaring Springs | Pins was to appeal to kids and parents alike with fun “screen zombie” creative. Most families can relate to spending too much time on their devices. We reminded them that there are other options to have fun and create memories with family and friends.
The campaign consists of TV, radio, out of home, digital ads and print. The campaign will run throughout the summer and so far we have exceeded our Season Pass sales goals.
We hope you enjoyed our work. Contact us if you want to mock us, send kudos, have questions or just want to chat.