Marketing & Public Relations
Creative and innovative communication. But first, strategy.
With a strategically-focused approach, our team utilizes research, industry analysis, and over 40 years of experience to reinvent your brand through marketing plan development and public relations campaigns. Our charge is to dive deep into your business to develop the right marketing and public relations solution. As a full-service brand experience agency, we are poised to be your marketing consultant, PR firm, or your agency of record.
Marketing Plan Development
A marketing plan lays the foundational pillars of your brand, goals, and priorities for implementation. We develop comprehensive plans for mid-level market companies, non-profits, and municipalities. Together, we’ll elevate the brand you’ve built through a carefully crafted strategy. Depending on your needs and audience, we’ll recommend the best execution plan fit for your budget. Let’s discover the best solution, specifically for you.
Market Research, Positioning, and Go-to-Market Strategy
Our marketing plans are data-driven. Using proprietary research software, we access the most robust market data for our clients to understand the target audience and how to reach them. Our research will inform the carefully crafted strategy for your brand, and implement the findings throughout. A positioning statement will define your brand perception and set the foundation for a successful go-to-market strategy.
Learn how we built a successful go-to-market strategy for need a client here.
Endorsement Negotiation
Celebrities, actors, voice talent, and social media influencers have an enormous impact in advertising. We excel in finding and securing the right talent for your brand – someone that matches your values and aligns with your KPIs. As your marketing experts, we secure endorsements with influencers and celebrities that align with your audience and budget, and successfully negotiate contracts on your behalf.
Public Relations & Communication
Let us help you reach the right audience, at the right place, and the right time. As a full-service agency
Not only do we know how to get attention, but we also know how to have fun. Check out our work with the Boise Monopoly public relations campaign. (NEED LINK TO THIS)
Agency of Record
Looking for a strategic partnership and a seamlessly cohesive brand experience? We’ve got you. As your AOR we are focused on your long-term success. We bring a wealth of creative resources and specialized talent to your team, working next to your in-house marketing department or as an extension of your business. Choosing an AOR relationship provides us the ability to streamline communication and project management, and the adaptability to pivot based on market trends, campaign performance, and shifts in your goals. Having an agency of record allows for consistency in branding and messaging, across all of your marketing mediums, including comprehensive analytics, reporting, insights, and recommendations. We’ll focus on a long-term growth-based strategy, aligning to your goals to hit KPIs, and implement multi-channel tactics to produce what you want most: significant ROI.