We Elevate Big Brands | Branding | 116 & West
tricolor banner
A pencil lying on the pages of an open notebook with drawings of logo thumbnails A pencil lying on the pages of an open notebook with drawings of logo thumbnails


We build sophisticated brand experiences for competitive mid-market companies.

Transform your brand to connect and create impact with your audience. Break through the competitive landscape with a brand experience that will be remembered and stand out.

Downtown Idaho Brand Guide Downtown Idaho Brand Guide

Brand Name & Identity Development

From name development to the logo and color palette, we’ll develop a look and feel that resonates with your business identity and audience.

Brand Values, Pillars, and Messaging Strategy

We’ll dive beyond the surface of your brand to ensure that the experience is consistent between internal and external audiences. Along with your input, our strategists and writers will help develop your brand architecture, pillars, and messaging that will reflect the truth of your brand at every level.

Arbor Crest Wine Cellar Bottles

Logo Development

We understand how important your brand mark is, whether on a website or sticker on a water bottle. Our creative experts will bring fresh perspective and incredible talent to the table. Cool, hip, vintage, weird – whatever your vibe is, we’ll match that with a logo that works big for your brand.

Brand Guide Development

Your brand is not exclusive to us. We develop robust brand guides that outline everything from logo usage to tone, font selection, and color palettes to ensure that anyone else who touches it has the information they need to treat it properly.

Like what you see?
Get in touch.