Digital Marketing Services that Drive Results | 116 & West
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Digital Marketing

Move your audience to action. Agile digital marketing for brands that play big.

We provide growth-based digital marketing strategies tailored to your business. Whether you are a B2B, B2C, non-profit, or municipal organization, our full-service agency offers digital marketing solutions for paid search/PPC ads, display ads, social ads, paid shopping, local search, account-based marketing (ABM), social influencers, mobile and native ads, in addition to organic and boosted social media posts. Our digital media team is at the precipice of emerging platforms and driven to find opportunities to maximize your budget and deliver results.

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We approach search engine marketing (SEM) holistically. Starting with your target demographic, we use keyword research and insights to craft a content strategy and ad copy that sparks interest in your audience. With an integrated landing page user experience optimized for SEO, and utilization of A/B testing to refine marketing tactics, your campaign is designed to maximize ROI. By monitoring campaign performance, adjusting bids, and staying current on industry and algorithm updates we adapt and optimize your SEM strategy for long-term success.

OTT/Connected TV

Our digital experts find the best platform to connect with your audience and maximize your budget. We strategize and run targeted banner ads, video ads, and text ads during streaming content on select OTT (Over The Top) and CTV (Connected TV) platforms such as Netflix, Hulu, Twitch, Apple TV, Amazon Prime, YouTube Premium, Roku, and Sling.

Streaming Radio

Increase brand awareness via multilingual audio ads, sponsoring a particular station, or an uninterrupted listening block on Pandora or other streaming audio platforms such as Spotify, Pandora, Podcasts, iHeart, and Sirius XM.

Programmatic Display & Retargeting

Integrating both programmatic display and retargeting ads into your digital marketing strategy helps to enhance campaign effectiveness by reaching users who are interested in your products and services, or have already visited your website. We can help you increase lead conversions and achieve growth-based business KPIs.

Landing Pages & Conversion Tracking

Where your audience lands after they click your ad is where we make the most impact for your campaign. By creating rich, relevant, quality destination page content, we effectively communicate your message and encourage desired actions – ultimately creating leads that convert into customers. We optimize your ROI by keeping a close eye on the campaign to measure which channels are creating the most conversions and allocate your budget accordingly.

Social Media

Reach an extended audience and break through the platform algorithm through a targeted social media strategy. Our experts will provide insight-driven tactics to connect with your audience on their favorite social platforms, such as Meta’s Facebook and Instagram, LinkedIn, TikTok, Pinterest, and Reddit. As a full-service agency we not only plan and strategize we also design, produce, publish, and provide reporting for your holistic social media campaign.

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