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SARA: Even AI Products Need Branding & Marketing

116 & West

Enabling budget-challenged human services agencies to serve more clients and serve them better is the job of SARA, an artificial intelligence-driven SaaS product developed by The Career Index Corporation. This digital assistant helps federal agencies, workforce programs, vocational rehabilitation, nonprofits, health organizations, welfare/TANF departments, and other groups better communicate with and manage their caseloads.

The founder of SARA, KD Nygaard, was referred to us to help brand and promote the product. We conducted user interviews, developed a new brand image, compiled research, created audience personas, wrote key market messaging, and developed a website that informs interested parties about the benefits of implementing SARA into their human service systems. Their logo conveys SARA’s seamless integration and data sharing, while the website delivers product details, case studies, testimonials, news, details on corporate leadership, and customer login.

SARA helps front-line workers better engage and track their client’s progress. We are proud to help introduce SARA to these critical human service agencies.