Inclusive Idaho Partnership: Video Case Study
116 & West
In 2021, we partnered with local nonprofit, Inclusive Idaho, as our Partner116 pro bono client for the year. Our team was familiar with their work, passionate about the cause and eager to help out.
Our comprehensive campaign, “Light Up Idaho,” encouraged Idahoans to have difficult conversations about race, sexism, homophobia, and other divisive topics. The culmination of the campaign was a :30 second commercial which aired on television networks and OTT/CTV platforms across the state.
We’re proud of our partnership, the work and to have helped such an important organization. Interested in campaign results or learning more about what it took to bring this comprehensive campaign to life? Check out our blog and video case study below: