11.12.21

Black Friday 2021: How’s Your Website?

Danielle Hannan

It’s November. Black Friday looms, a giant storm on the horizon coming ever closer. Businesses of every shape and size ready for the oncoming torrent. Over the years, the Black Friday maelstrom has collided with the Cyber Monday tsunami—it’s the perfect storm for making a lot of money.

The COVID-19 pandemic has pushed much of the Black Friday commerce online, even with Cyber Monday hot on its heels. According to a Wall Street Journal article, in 2020, Black Friday online sales hit $9 billion.

Last year’s Cyber Monday was still enormously lucrative. Forbes reported 2020 Cyber Monday sales numbers at $10.8 billion. Small Business Saturday, which falls between Black Friday and Cyber Monday was also a huge day for retailers last year. Americans spent nearly $20 billion that day.

Square image. Copy along the top reads "Name a more iconic trio... I'll wait." From left to right: Kim Kardashian, Kylie Jenner, Khloe Kardashian. Kim has a black bar across her eyes with copy that reads "SMALL BIZ SAT." Kylie has a black bar across her eyes with copy that reads "BLACK FRIDAY." Khloe has a black bar across her eyes with copy that reads "CYBER MON."

WWW.ECOMMERCE-IS-UBER-IMPORTANT.COM

So what does all this mean for you? For starters, check out our guide to Black Friday. It answers questions regarding whether or not you should participate in the annual super sale, what you can do if you can’t afford to run a sale, and what you can do if you can’t afford to promote your sale.

Secondly, our suggestion this year revolves around one giant thing: your website. If you want to participate in the Black Friday/Cyber Monday festivities, you need a website built to handle e-commerce.

Rectangular image. Copy along the top of the image reads "CYBER MONDAY SALES." On the bottom left, copy reads "2018, $7.9 billion." Above the money amount, there is a shopping cart with one box inside. On the bottom center, copy reads "2019, $9.4 billion." Above the money amount, there is a shopping cart with three boxes inside. On the bottom right, copy reads "2020, $10.8 billion." Above the money amount, there is a shopping cart with five boxes inside.

Forbes

In 2021? The prediction is that it will bring in $11.8 billion in sales.

The combination of Black Friday moving further online and Cyber Monday building momentum speaks volumes. Money talks, people, and it’s telling you to make sure your website is capable of completing sales transactions! This goes for small and large businesses alike.

MOBILE-RESPONSIVENESS IS A MUST

Additionally, those online shoppers are beginning to shop more and more on a mobile device. According to MarketingDive, during 2020’s holiday sales events “Shopping on smartphones jumped 25% to $3.6 billion, making up 40% of total online spending on Black Friday.”

For any business trying to jump, or even refine their presence, in the world of e-commerce, developing a site that works seamlessly on a mobile device is essential. Your potential customers should have no trouble finding what they need and purchasing it from their phone.

If you’d like a piece of that potential $11.8 billion, do an audit of your website and how people search for and find products, especially on mobile.

Though it’s too late to get a website set up for e-commerce for this year’s sales, we anticipate online sales continuing to increase.

For future website development or a Black Friday/Cyber Monday sales strategy, contact us.

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