Kendall Auto Group: Justin Herbert Commercials

The “Armchair Quarterback” campaign kicked off Kendall Auto Group’s partnership with LA Chargers quarterback, Justin Herbert. Sprinkled with gems of Herbert trivia, the trio of playful commercials had fans on Reddit and Twitter cheering while earning national media coverage from outlets including ESPN, Yahoo, NBCSports, the Chargers’ blog.

DELIVERABLES Video Spots, Paid Media Campaign
EXPERTISE Creative Strategy, Media Strategy, Storyboarding, Copywriting, On-Set Direction, Endorsement Negotiation

Video Spot

Strategy, Storyboarding, Copywriting, On-Set Direction

Media Placement

Media Strategy, Planning/Buying

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