Downtown Boise Association: Rebrand

On the eve of its 35th anniversary, Downtown Boise Association (DBA), driven by a desire to match the vibrancy of the city it serves, needed a refresh to its existing brand. That’s where we came in. Our team developed a visual identity more accessible to a diverse downtown audience. The foundation of this rebrand is a vibrant logo to be repurposed for seasonal events. Creating a brand guide and messaging strategy for DBA set the stage for the next 35 years and beyond.