Inclusive Idaho: Light Up Idaho Campaign

Inclusive Idaho is a non-profit dedicated to creating inclusion, belonging, and access for BIPOC, LGBTQ+, and other minoritized groups in Idaho. Our campaign, Light Up Idaho is a call to Idahoans to have difficult conversations about race, sexism, homophobia, and the topics that divide us. The impetus of these talks is to spread change by speaking up, and then sparking the light in others to do the same. The campaign we created and the tagline, “Spark change. Speak Up.” worked alongside our lightbulb logo and campaign tactics to move Idahoans to action.

DELIVERABLES Campaign Concept, Logo, Messaging, Video Spots, Collateral, Out-Of-Home, Digital Ads, Landing Page Development
EXPERTISE Campaign Strategy, Media Strategy, Copywriting, Video Production/Editing, Graphic Design, UX Strategy, UI Design, Public Relations, Event Coordination

Campaign Concept and Logo

Strategy, Messaging, Graphic Design

Video Spot

Concept Development, Copywriting, Video Production/Editing, Media Planning/Buying, Sponsorship Negotiation

Out-of-Home and Campaign Collateral

Copywriting, Graphic Design

yard signs that read "do the right thing. spark change. speak up."

Organic and Paid Social Media

Facebook, Instagram, TikTok

Landing Page Experience

UX Strategy, UI Design, Copywriting, Squarespace

Event Coordination: Treefort Music Fest

Public Relations, Community Partnership

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