Inclusive Idaho: Light Up Idaho Campaign
Inclusive Idaho is a non-profit dedicated to creating inclusion, belonging, and access for BIPOC, LGBTQ+, and other minoritized groups in Idaho. Our campaign, Light Up Idaho is a call to Idahoans to have difficult conversations about race, sexism, homophobia, and the topics that divide us. The impetus of these talks is to spread change by speaking up, and then sparking the light in others to do the same. The campaign we created and the tagline, “Spark change. Speak Up.” worked alongside our lightbulb logo and campaign tactics to move Idahoans to action.
DELIVERABLES
Campaign Concept, Logo, Messaging, Video Spots, Collateral, Out-Of-Home, Digital Ads, Landing Page Development
EXPERTISE
Campaign Strategy, Media Strategy, Copywriting, Video Production/Editing, Graphic Design, UX Strategy, UI Design, Public Relations, Event Coordination
VISIT
www.inclusiveidaho.org
Campaign Concept and Logo
Strategy, Messaging, Graphic Design

Out-of-Home and Campaign Collateral
Copywriting, Graphic Design




Organic and Paid Social Media
Facebook, Instagram, TikTok


Landing Page Experience
UX Strategy, UI Design, Copywriting, Squarespace
Event Coordination: Treefort Music Fest
Public Relations, Community Partnership

