With 80 years in the fruit-growing business, Starr Ranch Growers (SRG) was outgrowing their brand. We collaborated with their team to create a new brand identity and implemented it across their marketing mediums. Our goal was to protect SRG’s brand equity while infusing it with a contemporary feel so both retailers and customers felt confident that the products they’re buying are from a high-quality, tradition-based company that has perfected the art of pristine, farm-to-table packing.
Brand Strategy, Graphic Design
Packaging, In-store Display
Graphic Design, Illustration
Strategy, Graphic Design
Best of Show
Silver Rockie Award
Photography, Strategy, Social Media
With 35 total influencers across three cities, we garnered 221 influencer-created pieces of content about the SRG products and brand. SRG also saw a 21% surge in new followers across all platforms.