Starr Ranch
Growers: Rebranding

With 80 years in the fruit-growing business, Starr Ranch Growers (SRG) was outgrowing their brand. We collaborated with their team to create a new brand identity and implemented it across their marketing mediums. Our goal was to protect SRG’s brand equity while infusing it with a contemporary feel so both retailers and customers felt confident that the products they’re buying are from a high-quality, tradition-based company that has perfected the art of pristine, farm-to-table packing.

DELIVERABLES Logo, Brand Development, Product Packaging, Brand Video, Tradeshow Display, Website, Influencer Campaign
EXPERTISE Brand Strategy, Media Strategy, Illustration, Graphic Design, Copywriting, UX Strategy, UI Design, Development, SEO, WCAG Level AA Accessibility, On-Set Videography, Video Production/Editing, Social Media

Logo

Brand Strategy, Graphic Design

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Roboto, Light
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Roboto, Regular
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Vast Shadow, Regular

Packaging, In-store Display

Graphic Design, Illustration

Starr Ranch apple packaging.
Starr Ranch cherry packaging.
Illustrations for Starr Ranch packaging.

Tradeshow Booth

Strategy, Graphic Design

Starr Ranch tradeshow booth.

Awards

Best of Show
Produce Marketplace Island Booth
Silver Rockie Award
Booth

Website

UX Strategy, UI Design, Development, Copywriting, SEO

Starr Ranch webpage design.

Influencer Campaign

Photography, Strategy, Social Media

Influencer Package

Results

With 35 total influencers across three cities, we garnered 221 influencer-created pieces of content about the SRG products and brand. SRG also saw a 21% surge in new followers across all platforms.

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