Starr Ranch
Growers: Rebranding
With 80 years in the fruit-growing business, Starr Ranch Growers (SRG) was outgrowing their brand. We collaborated with their team to create a new brand identity and implemented it across their marketing mediums. Our goal was to protect SRG’s brand equity while infusing it with a contemporary feel so both retailers and customers felt confident that the products they’re buying are from a high-quality, tradition-based company that has perfected the art of pristine, farm-to-table packing.
DELIVERABLES
Logo, Brand Development, Product Packaging, Brand Video, Tradeshow Display, Website, Influencer Campaign
EXPERTISE
Brand Strategy, Media Strategy, Illustration, Graphic Design, Copywriting, UX Strategy, UI Design, Development, SEO, WCAG Level AA Accessibility, On-Set Videography, Video Production/Editing, Social Media
Logo
Brand Strategy, Graphic Design
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
OPQRSTUVWXYZ
Roboto, Light
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
OPQRSTUVWXYZ
Roboto, Regular
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
OPQRSTUVWXYZ
Vast Shadow, Regular
Packaging, In-store Display
Graphic Design, Illustration
Tradeshow Booth
Strategy, Graphic Design
Awards
Best of Show
Produce Marketplace Island Booth
Silver Rockie Award
Booth
Website
UX Strategy, UI Design, Development, Copywriting, SEO
Influencer Campaign
Photography, Strategy, Social Media
Results
With 35 total influencers across three cities, we garnered 221 influencer-created pieces of content about the SRG products and brand. SRG also saw a 21% surge in new followers across all platforms.