We worked with Oneonta Starr Ranch Growers to evolve into Starr Ranch Growers (SRG), unveiling a more streamlined and distinctive identity that honors their legacy while positioning them for future growth. With deep roots in sustainability and a true farm-to-table philosophy, SRG’s story needed to be told with clarity, authenticity, and impact.
Our team led the development of a strong brand identity, including refined packaging design that better reflects SRG’s values, tradition, and product quality. We launched an influencer marketing campaign that connected directly with consumers, supported by stunning brand photography that captured the essence of their orchards and operations.
We also brought their brand to life through an award-winning trade show booth design and a comprehensive set of brand materials. Our goal remained steadfast through the entire partnership: stewarding the SRG legacy with care while embracing the innovation driving their industry forward.
Legacy elevated. Brand storytelling. Design rooted in purpose.