With 80 years in the fruit-growing business, Starr Ranch Growers was outgrowing their brand.
We collaborated closely with their team to create a new brand identity and implemented that brand into product packaging, in-store displays, a robust tradeshow booth, a new website, and social media accounts.
We did our best to protect Starr Ranch Growers’ brand equity while infusing it with a contemporary feel. We wanted both retailers and customers to feel confident the products they’re buying are from a high-quality, tradition-based company that has the perfected the art of pristine, farm-to-table packing.
The tradeshow booth was a showstopper. Each wall was an actual apple display, giving visitors the chance to see and taste the fruit. We also utilized the brand illustrations to set the booth apart and create a sense of fun. The centerpiece of it all was a beautiful tree to represent Starr Ranch Growers’ gorgeous orchards. The display won Best of Show – Produce Marketplace Island Booth at the 2019 PMA Fresh Summit.