Starr Ranch

With 80 years in the fruit-growing business, Starr Ranch Growers was outgrowing their brand.

 

We collaborated closely with their team to create a new brand identity and implemented that brand into product packaging, in-store displays, a robust tradeshow booth, a new website, and social media accounts.

CLIENT Starr Ranch Growers
DELIVERABLES Logo, Brand Identity, Packaging, Brand Video, Tradeshow Display, Website
EXPERTISE Strategy, UI/UX, Design, SEO, Development, Illustration, Packaging, Brand Planning, Video
Logo And Brand Development

We did our best to protect Starr Ranch Growers’ brand equity while infusing it with a contemporary feel. We wanted both retailers and customers to feel confident the products they’re buying are from a high-quality, tradition-based company that has the perfected the art of pristine, farm-to-table packing.

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
Roboto, Light
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
Roboto, Regular
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
Vast Shadow, Regular

Packaging

The packaging for Starr Ranch Growers shows off both the branding and the fruit. Designed to keep the fruit fresh and be a easily carryable, the packaging provides consumers a great way to experience the brand and the products.

Tradeshow Booth

The tradeshow booth was a showstopper. Each wall was an actual apple display, giving visitors the chance to see and taste the fruit. We also utilized the brand illustrations to set the booth apart and create a sense of fun. The centerpiece of it all was a beautiful tree to represent Starr Ranch Growers’ gorgeous orchards. The display won Best of Show – Produce Marketplace Island Booth at the 2019 PMA Fresh Summit.

Website

To give consumers more context about where their food comes from and highlight Starr Ranch Growers’ commitment to quality, we designed and built a website. A main goal of the site was to move their messaging from B2B to B2C. To do this we told the story of the business and their orchards, included the flavor profile and seasonal availability of their fruit, and suggestions for tasty recipes.

Back To Projects