Alchemist
Brand Strategy
Copywriting
Graphic Design
Illustration
Logo Design
Packaging
Photography
UI Design
UX Strategy
Website Development
We built the Alchemist Coffee Roasting Co. brand from the ground up, crafting a visual identity as bold and nuanced as the coffee itself. In a saturated Boise market, Alchemist needed a look and feel that would spark curiosity, communicate quality, and stand apart from the crowd.
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Our work began with a versatile logo suite that blended modern craftsmanship with old-world charm. From there, we developed a distinctive illustration style and a packaging system designed to stand out on crowded retail shelves. Every visual element—from the labels to the e-commerce site and cafe collateral—was designed to carry the Alchemist story across physical and digital spaces.
The result is a brand experience that’s instantly recognizable and built for expansion, helping Alchemist successfully grow into cafes, retail partnerships, and gastro pubs across the region.
Visual storytelling. Strategic design. A brand that brews loyalty.