Idaho Power: Energy Efficiency Campaigns
Idaho Power’s Energy Efficiency program educates customers on how to save energy, as well as provides rebates and other offers to help customers save money. This friendly campaign includes custom-created characters to share energy-saving tips every spring and fall. Our strategy was to use a wide range of media placements in order to raise awareness, including tactics such as TV and OTT, as well as click-driven tactics such as paid search and display.
Graphic Design, Illustration
We ran paid search and programmatic display ads to drive traffic/acquisition while YouTube, OTT, and Pandora supplemented traditional TV/Radio. We also designed a bus wrap and print ads. Since we’ve launched the campaign, we’ve seen a YOY lift in residential and commercial use of energy efficiency programs.