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Idaho Power: Energy Efficiency Campaigns

Idaho Power’s Energy Efficiency program educates customers on how to save energy, as well as provides rebates and other offers to help customers save money. This friendly campaign includes custom-created characters to share energy-saving tips every spring and fall. Our strategy was to use a wide range of media placements in order to raise awareness, including tactics such as TV and OTT, as well as click-driven tactics such as paid search and display.

DELIVERABLES Media Plan, Television, Video Spots, Digital Ads, Out-Of-Home, Radio, Print, Campaign Reports, Quarterly Business Reviews
EXPERTISE Media Strategy, Animation, Design, Illustration, Character Development, Copywriting, Audio Engineering, Translation
VISIT www.idahopower.com
Idaho Power characters nana and watson sitting on the couch
Illustration of Julie and Watt planting a tree.

Character Development

Graphic Design, Illustration

Different character designs for dog and owner.

Commercials

Concept Development, Copywriting, Media Planning/Buying

Awards

Rockie Award Citation

Campaign Execution

We ran paid search and programmatic display ads to drive traffic/acquisition while YouTube, OTT, and Pandora supplemented traditional TV/Radio. We also designed a bus wrap and print ads. Since we’ve launched the campaign, we’ve seen a YOY lift in residential and commercial use of energy efficiency programs.
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