barre3: Media Strategy and Marketing Materials

Barre3 is a national brand that provides exercise and community through in-person barre classes at franchise locations and online with a subscription. Our challenge was to drive traffic and leads to their website while providing support to their franchisees. We developed a strategically tiered program to help barre3 meet their goals. Tier 1 supported barre3’s online subscription product and focused on driving traffic to their website. Tier 2 provided branded messaging that supported barre3 studios all over the nation. Tier 3 consisted of an opt-in program for franchisees, which included hyper-local marketing specific to their studio.