barre3: Media Strategy and Marketing Materials
Barre3 is a national brand that provides exercise and community through in-person barre classes at franchise locations and online with a subscription. Our challenge was to drive traffic and leads to their website while providing support to their franchisees. We developed a strategically tiered program to help barre3 meet their goals. Tier 1 supported barre3’s online subscription product and focused on driving traffic to their website. Tier 2 provided branded messaging that supported barre3 studios all over the nation. Tier 3 consisted of an opt-in program for franchisees, which included hyper-local marketing specific to their studio.
DELIVERABLES
Media Plans, Digital Ads, Collateral, Weekly Reporting Dashboard, Campaign Reports
EXPERTISE
Media Strategy, Copywriting, Graphic Design, Online Customer Acquisition
VISIT
barre3.com
![woman doing a barre3 class on yoga mat with baby](https://116andwest.com/wp-content/uploads/2019/10/barre3.jpg)
![Young woman working out with Barre3 at home.](https://116andwest.com/wp-content/uploads/2019/10/barre3tattoowoman.jpg)
Digital Ads
Facebook, Instagram, Pinterest, Google Display
![Instagram social ads for Barre3.](https://116andwest.com/wp-content/uploads/2019/10/socialforbarre3.jpg)
Franchise Marketing Materials
Consulting, Strategy, Graphic Design, Copywriting
![Pamphlets for Barre3.](https://116andwest.com/wp-content/uploads/2019/10/ladiesbarre3book.jpg)
![Open pamphlet for Barre3.](https://116andwest.com/wp-content/uploads/2019/10/handsbook@2x.jpg)
January Challenge Campaign
Media Strategy, Planning/Buying
![](https://116andwest.com/wp-content/uploads/2019/12/barre3-hero.jpg)