barre3: Media Strategy and Marketing Materials

Barre3 is a national brand that provides exercise and community through in-person barre classes at franchise locations and online with a subscription. Our challenge was to drive traffic and leads to their website while providing support to their franchisees. We developed a strategically tiered program to help barre3 meet their goals. Tier 1 supported barre3’s online subscription product and focused on driving traffic to their website. Tier 2 provided branded messaging that supported barre3 studios all over the nation. Tier 3 consisted of an opt-in program for franchisees, which included hyper-local marketing specific to their studio.

DELIVERABLES Media Plans, Digital Ads, Collateral, Weekly Reporting Dashboard, Campaign Reports
EXPERTISE Media Strategy, Copywriting, Graphic Design, Online Customer Acquisition
Man smiling towards the camera on purple background
Young woman working out with Barre3 at home.

Digital Ads

Facebook, Instagram, Pinterest, Google Display

Instagram social ads for Barre3.

Franchise Marketing Materials

Consulting, Strategy, Graphic Design, Copywriting

Pamphlets for Barre3.
Open pamphlet for Barre3.

January Challenge Campaign

Media Strategy, Planning/Buying

Interested in learning about the campaign performance?

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