Visit Spokane: Room to Roam
Creating a promotional campaign to encourage travel and tourism during the height of the pandemic requires a sharp focus on how to do it safely. “Room to Roam,” a campaign for Visit Spokane, showed Seattle, Portland, and the Tri-Cities how to escape the work-from-home monotony and enjoy the fun and exciting activities in the Spokane region—away from crowds. “Room to Roam” earned $5 million in hotel room revenue for Spokane County during the worst year of worldwide hotel occupancy in recent memory. By the end of 2020, the campaign delivered a 2:1 return on advertising spend (ROAS), and generated over 100 million measure impressions.