Downtown Boise Association | 116 & West
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Downtown Boise Association: Rebrand

On the eve of its 35th anniversary, Downtown Boise Association (DBA), driven by a desire to match the vibrancy of the city it serves, needed a refresh to its existing brand. That’s where we came in. Our team developed a visual identity more accessible to a diverse downtown audience. The foundation of this rebrand is a vibrant logo to be repurposed for seasonal events. Creating a brand guide and messaging strategy for DBA set the stage for the next 35 years and beyond.

DELIVERABLES Logo, Brand Guide, Out-Of-Home, Merchandise, Messaging, Website Audit
EXPERTISE Strategy, Graphic Design, Copywriting

Logo Development

Strategy, Graphic Design

Brand Guide

Graphic Design, Copywriting

Out-of-Home & Merchandise

Strategy, Graphic Design

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