To reflect Boise’s growing, diverse population, the Downtown Boise Association needed a vibrant, inclusive visual identity. We delivered a refreshed logo, brand guide, and messaging strategy that laid the groundwork for immediate influence and future growth.
Downtown Boise Association
Downtown Boise Gets A Glow Up
DELIVERABLES
Logo, Brand Guide, Out-Of-Home, Merchandise, Messaging, Website Audit
EXPERTISE
Strategy, Graphic Design, Copywriting
