Downtown Boise Association: Rebrand
On the eve of its 35th anniversary, Downtown Boise Association (DBA), driven by a desire to match the vibrancy of the city it serves, needed a refresh to its existing brand. That’s where we came in. Our team developed a visual identity more accessible to a diverse downtown audience. The foundation of this rebrand is a vibrant logo to be repurposed for seasonal events. Creating a brand guide and messaging strategy for DBA set the stage for the next 35 years and beyond.
DELIVERABLES
Logo, Brand Guide, Out-Of-Home, Merchandise, Messaging, Website Audit
EXPERTISE
Strategy, Graphic Design, Copywriting
VISIT
downtownboise.org
Logo Development
Strategy, Graphic Design
![](https://116andwest.com/wp-content/uploads/2022/09/Logo_lockup-1.png)
![](https://116andwest.com/wp-content/uploads/2022/09/Logo_lockup-2.png)
Brand Guide
Graphic Design, Copywriting
![](https://116andwest.com/wp-content/uploads/2022/09/DT-boise_brandguide_mockup-2.png)
![](https://116andwest.com/wp-content/uploads/2022/09/DT-boise_brandguide_mockup-1.png)
Out-of-Home & Merchandise
Strategy, Graphic Design
![](https://116andwest.com/wp-content/uploads/2022/09/DT-boise_GIFT-CARDS-MOCKUP.png)
![](https://116andwest.com/wp-content/uploads/2022/09/SIGNAGE-MOCKUP.png)