Healthwise

Healthwise, a global technology company, needed help telling their unique story. A rebrand and new website were in order, and we responded to the challenge. The full project scope included a brand storytelling concept, an accessible website, and a catalogue of guided tours, making this our largest digital project to date.

CLIENT Healthwise
DELIVERABLES Brand Concept / Storytelling, Website, Guided Tours
EXPERTISE Strategy, Copywriting, Animation, UI/UX, Design, Web Development, Accessibility Design
Responsive Website
The brand storytelling concept drove the creative of the website, which was designed to look and work efficiently on any device, be it mobile, tablet, or desktop. Alongside the Healthwise team, we reorganized over 100 pages of content, improved navigation, established clear CTAs, and created compelling animations for a visually pleasing and effective user experience.
Level AA Accessibility Compliant
One of the main goals for the website was to ensure each page met the Web Content Accessibility Guidelines 2.0 (WCAG) Level AA Standards. To meet this criteria, we followed the necessary design and development rules for legibility, screen reader capability, and navigation to make the site accessible to users of all abilities.

Interactive Guided Tours

To help Healthwise connect with their audience and better communicate the benefits of their products, we designed and developed a series of ten guided tours. These guided tours are used as a selling tool that take their potential clients through an interactive product demonstration from different audience perspectives.

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