As a fully integrated advertising agency, we develop and manage influencer programs for national brands that want to grow their reach in a meaningful, measurable way. Successful influencer marketing isn’t about chasing trends—it’s about building intentional partnerships, tracking performance, and adapting as platforms and audiences evolve.
From influencer selection to contract negotiation and performance reporting, our team handles every detail. But our value goes far beyond logistics. By helping brands foster authentic, long-term influencer relationships, we create partnerships that deliver deeper engagement and sustained returns over time. On average, brands that invest in these ongoing collaborations see a 300% increase in engagement and reduce content production costs by up to 60%.
Below are two real-world examples of influencer campaigns led by our team, showing how strategic, well-managed partnerships can deliver measurable impact in today’s evolving influencer landscape.
Case Study: Kendall Auto Group
Strategy
Kendall Auto Group, one of the largest private auto dealer groups in the U.S., operates 45 dealerships across the Pacific Northwest. As their agency of record for over a decade, we continually look for ways to expand their community presence through strategic partnerships.
When the NCAA approved Name, Image, and Likeness (NIL) rights in 2021, we saw an opportunity for Kendall to align with local college athletes in markets where collegiate sports are a major community touchpoint. In response, we launched Kendall U—an Instagram-first influencer program connecting Kendall with student-athletes at Montana State University and the University of Oregon, two communities known for strong school spirit and deep athletic engagement.
Each year, a select group of student-athletes is chosen to represent the Kendall brand. These individuals embody Kendall’s core values—what we call The Kendall Way—and serve as ambassadors both online and in their communities.
As part of their sponsorship, Kendall U athletes receive vehicles to support their demanding schedules, helping them travel safely and reliably to practices, classes, and community events.
Impact
After four years, Kendall U continues to deepen Kendall’s relationship with local universities and their surrounding communities. The consistent presence of student-athletes driving Kendall-branded vehicles and posting about their experiences has established a recognizable, trusted connection between the brand and collegiate athletics.
These posts generate consistent engagement and positive sentiment, reaching an average of over 1,600 unique accounts and nearly 4,800 impressions each month during the 2024–2025 season. This ongoing visibility reinforces Kendall’s reputation as a company that supports not just athletics, but student success and community development. Over time, the program has also helped build a pipeline of brand advocates who remain connected with Kendall well beyond graduation—such as former Kendall U athlete Tommy Mellott, now a wide receiver for the Las Vegas Raiders and an official spokesperson for Kendall Auto Group.
Kendall U is also woven into Kendall’s larger community engagement strategy. For example, Kendall Ford of Bozeman partners with Montana State University for the Cat Prowl, a game day tradition where Kendall NIL athletes ride in Ford vehicles as they lead the Bobcats to the stadium. Events like these help expand the program’s impact beyond social media, creating real-world moments that connect Kendall with fans, families, and local communities in a way that feels authentic, localized, and lasting.
Case Study: Starr Ranch Growers
Strategy
Starr Ranch Growers (SRG), a family-run fruit producer based in the Pacific Northwest, wanted to expand retail availability for its proprietary JUICI® apple in underperforming markets. The challenge? Increase consumer demand strong enough to influence grocery store stocking decisions.
Our solution was a targeted influencer campaign designed to generate curiosity and encourage consumers to request JUICI® directly from their local produce managers.
We partnered with 35 nano and micro-influencers across key cities, leaning into industry data that shows these smaller creators often outperform macro-influencers in engagement and ROI. Micro-influencers, for example, deliver an average return of seven times the investment.
Each influencer received a custom kit including recipes, brand messaging, and content guidelines—everything they needed to create high-quality, authentic posts that felt personal to their followers.
Impact
Over six months, the campaign generated 221 unique pieces of influencer content and grew SRG’s social following by 21%. More importantly, the campaign helped shift JUICI® from niche product to local staple in targeted markets.
One of the most powerful results: consumers began requesting JUICI® by name at their grocery stores. This direct consumer interest gave SRG’s sales team the traction they needed to secure distribution with three new regional grocery chains—validating the power of authentic content to drive real-world business outcomes.
The campaign also provided a library of user-generated content that SRG continues to use across marketing channels, extending the campaign’s lifespan and reinforcing its value beyond the initial promotion window.
Ready to Turn Influence Into Impact?
Whether you’re looking to amplify brand awareness, drive conversions, or get products on shelves, we know how to turn influencer partnerships into business results. Ready to create an impact? Let’s connect.
