While awards are a welcome acknowledgment, our focus has always been on impact. We believe that the true measure of success is in how our work resonates with audiences, drives engagement, and increases customer acquisition. From brand storytelling to strategic content creation, every project we undertake is designed to deliver real ROI.
Every great idea starts with a spark—and our team knows how to ignite it into something extraordinary. Here are some of the projects our creative crew is most proud of from 2024:
Top Creative Campaigns of 2024
Bardenay Photography & Influencer Campaign
Aaron Ellis: “This campaign elevated Bardenay’s visual identity while providing high-quality, versatile content. The stunning photography and strategic influencer partnerships made a lasting impact on their audience.”
116 Wine Label Design
Ben Vandehey: “This project perfectly embodies our agency’s duality—balancing style and structure. More than a design, it’s a reflection of our brand’s artistic and strategic expertise.”
Kameron Simpson: “One of the first projects using our new brainstorming process, the wine label design resulted in a visually striking and professional final product. The premium, cinematic photography made the packaging truly stand out.”
Maddie Anderson: “This was my first project from start to finish, and seeing it evolve from an idea to a tangible product was incredible. Every team member contributed to the final result, making it a true representation of our agency’s talent.”
Mountain West Bank TV Campaign
Kelly Knopp: “Casting the perfect spokesperson to embody MWB’s brand was both exciting and challenging. The result? A series of successful TV spots that exceeded expectations.”
Boise Bicycle Project Branding – Open Streets Boise
Kelsey Selis: “This was a dream project—branding a new annual celebration that brings the community together. The whimsical, bold design perfectly captured the spirit of Open Streets Boise, and working with a nonprofit made it even more rewarding.”
Bardenay Photo Shoots
Ryan Davidson: “This campaign showcased our in-house photography capabilities at their best. The direction, composition, and lighting captured Bardenay’s brand voice perfectly, setting a new standard for our work.”
Refining, Elevating, and Redefining Creative Strategy
Our mission in 2024 was clear: optimize and elevate. By refining our creative processes, strengthening strategic pathways, and ensuring every idea was backed by insight, we transformed ambitious concepts into groundbreaking campaigns.
See the Impact for Yourself
Don’t just take our word for it—watch our 2024 recap reel and see how 116 & West’s commitment to creative excellence fuels remarkable results.
