3.18.25 |
Impact Over Accolades: Our Approach to Creative Success
116 & West
While awards are a welcome acknowledgment, our focus has always been on impact. We believe that the true measure of success is in how our work resonates with audiences, drives engagement, and increases customer acquisition. From brand storytelling to strategic content creation, every project we undertake is designed to deliver real ROI.
Every great idea starts with a spark—and our team knows how to ignite it into something extraordinary. Here are some of the projects our creative crew is most proud of from 2024:
Top Creative Campaigns of 2024
Bardenay Photography & Influencer Campaign
Aaron Ellis: “This campaign elevated Bardenay’s visual identity while providing high-quality, versatile content. The stunning photography and strategic influencer partnerships made a lasting impact on their audience.”
116 Wine Label Design
Ben Vandehey: “This project perfectly embodies our agency’s duality—balancing style and structure. More than a design, it’s a reflection of our brand’s artistic and strategic expertise.”
Kameron Simpson: “One of the first projects using our new brainstorming process, the wine label design resulted in a visually striking and professional final product. The premium, cinematic photography made the packaging truly stand out.”
Maddie Anderson: “This was my first project from start to finish, and seeing it evolve from an idea to a tangible product was incredible. Every team member contributed to the final result, making it a true representation of our agency’s talent.”
Mountain West Bank TV Campaign
Kelly Knopp: “Casting the perfect spokesperson to embody MWB’s brand was both exciting and challenging. The result? A series of successful TV spots that exceeded expectations.”
Boise Bicycle Project Branding – Open Streets Boise
Kelsey Selis: “This was a dream project—branding a new annual celebration that brings the community together. The whimsical, bold design perfectly captured the spirit of Open Streets Boise, and working with a nonprofit made it even more rewarding.”
Bardenay Photo Shoots
Ryan Davidson: “This campaign showcased our in-house photography capabilities at their best. The direction, composition, and lighting captured Bardenay’s brand voice perfectly, setting a new standard for our work.”
Refining, Elevating, and Redefining Creative Strategy
Our mission in 2024 was clear: optimize and elevate. By refining our creative processes, strengthening strategic pathways, and ensuring every idea was backed by insight, we transformed ambitious concepts into groundbreaking campaigns.
See the Impact for Yourself
Don’t just take our word for it—watch our 2024 recap reel and see how 116 & West’s commitment to creative excellence fuels remarkable results.
With award season upon us, we’ve taken time to reflect and recognize the projects of the past year that not only built captivating brands but also broke creative boundaries. These are the concepts that elevated our client’s objectives—creating exemplary outcomes.
While awards are a welcome acknowledgement, at 116 & West, we prioritize impact over accolades. From identifying core audiences to increasing customer acquisition, our strategies are designed to deliver ROI that resonates.
Every idea starts with a spark—and a team that knows how to fan the flames. We turned to our creative crew to uncover their favorite feats from 2024:
- Aaron Ellis: The Bardenay photography and influencer campaign is outstanding work. It not only provides them with valuable content for a variety of uses but also elevates their visual identity in a way that is highly appealing to their target audience.
- Ben Vandehey: Of all our projects in 2024, my favorite was our agency’s wine label design, which artfully embodies the duality of our work—balancing style and structure. More than just a design, it’s a statement of who we are.
- Kelly Knopp: My favorite project from last year was the Mountain West Bank Tyler campaign. Casting the perfect spokesperson to embody the essence of MWB was equally enjoyable and challenging. The end result was several successful TV spots that both our client and our agency are incredibly proud of.
- Kameron Simpson: My favorite piece of work from 2024 was the agency’s wine bottle label, primarily because it was one of the first brainstorms we did using our new process. The ideas generated were truly interesting, creative, and unique. Although I wasn’t involved in the actual creation of the label, the final product was incredibly professional. The photography Aaron did to capture the bottle was premium and cinematic in a way that packaging photography rarely achieves. It was a pleasure to witness the entire process from start to finish.
- Kelsey Selis: 2024 was a year of exceptional work. But when great work is paired with an amazing client and a super cool initiative? Even better. Boise Bicycle Project’s new annual celebration, “Open Streets Boise,” has been one of my favorite branding projects to date. The way the team came together to develop a whimsical, light-hearted, bold logo and brand system is, to put it simply, chef’s kiss. And all for a beautiful, community-forward non-profit? It doesn’t get any better than that.
- Maddie Anderson: One of my favorite pieces from 2024 is definitely the 116 Wine bottle designs! It was my first project that I got to see all the way through, from start to finish, and it’s an amazing representation of the talent and creativity at this agency. The initial ideation and design meeting was so much fun—it was a fusion of all the creative minds in the office, tossing out different ideas with complete freedom and license. We settled on an idea, and I watched it evolve from a conversation to sketches, to renders, to being printed on a bottle, and finally, to a full in-house photoshoot! Everyone on the team contributed to the final product, and I’m incredibly proud of the unique project we were able to add to the portfolio.
- Ryan Davidson: My favorite piece of creative in 2024 was probably the Bardenay photo shoots. The direction was strong, and it captured the tone and voice of the client perfectly, using excellent composition and lighting to convey Bardenay’s brand to the customer. It also reflects how we’ve leveled up our in-house photography capabilities. I could say the same for the Jinx shoot, but I’ll stick with Bardenay as my favorite.
Our mission in 2024 was unmistakable: optimize and elevate. By refining our processes to razor-sharp precision, bridging purposeful business pathways and planting every idea in strategic soil, we turned creative trickles into cascading triumphs. It was a year of growth that set the standard—and work that shattered it.
Don’t just take our word for it. Watch our recap reel and witness how 116 & West’s relentless refinement fuels remarkable results.