9.15.20 | read time: < 1 min
Rockwood Retirement Communities Branding and Marketing
116 & West
Rebranding Rockwood Retirement Communities
Rockwood Retirement Communities is a leader that provides sophisticated, high-end residential, retirement living. We’ve worked with Rockwood Retirement for years developing and managing the brand family of their organization, its programs, and retirement properties, including Rockwood South Hill, The Summit, and Rockwood at Whitworth.
The brand family cohesively presents the organization and provides a foundation for the creative design of the website, print advertising, TV spots, marketing materials, and digital campaigns.
A New Website Experience
The website reflects the breadth of services of each unique community. Fresh colors, rich content, key messages, multiple galleries, and virtual tours provide an authentic online introduction to Rockwood Retirement Communities.
In a recent year-long online campaign, Rockwood Retirement’s ads generated 2.8 million ad impressions, 10,000 clicks, and 1,000 conversions. The online campaign generated high-quality leads from people intent on learning more about Rockwood’s communities and scheduling a visit.
