Edward Moore | 116 & West
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Edward Moore

CEO, Founding Partner


Whatever your business needs—branding, strategy, media, PR, or creative concepting—Edward, or Eddie to us, is the guy you go see. Since discovering advertising at the University of Idaho in 1987, Eddie has been an ad man. He built our agency from the ground up, continually adding talent and expertise to better serve larger clients with complex marketing needs. With over three decades of experience in media strategy, campaign planning, brand consulting, and agency management, his skills as an advertiser are remarkable. In 2013, Edward received the American Advertising Federation Silver Medal Award to recognize  his outstanding contributions to advertising furthering the industry’s standards, creative excellence and responsibility in areas of social concern. He’s curious about the world and has a unique talent for reading people. His most popular talent, however, is when he turns into chef Eddie and treats the office to something amazing.

When he’s not running the business, Eddie loves to cook for family and friends, coach basketball and football, volunteer, golf, and raise his two teenagers with his wife, Traci.


  • BS in Communication/Advertising option; University of Idaho

Awards & Recognition

  • Boise Advertising Federation “Duke Award” Member of The Year, 1992
  • Cable Advertising Bureau Creative Production Grand Prize, 1996
  • Idaho Business Review Accomplished Under 40, 2005
  • American Advertising Federation Silver Medal Recipient, 2013
  • Idaho Advertising Federation Creative Awards, multiple awards/clients 1998-present
  • Northwest Addy Awards, multiple awards/clients 2002-present
  • Telly Awards, multiple awards 2015
  • Multiple Industry-Specific Awards including: Int’l Council of Airshows, Team Marketing Report, World Waterpark Assn., Int’l Assn. of Amusement Parks and Attractions, West Coast Hockey League, East Coast Hockey League, Admissions Marketing Report, Collegiate Advertising Awards

Community Involvement

  • Duke Family Foundation, founding member and current Vice President
  • Teach For America Idaho, advisory board member
  • University of Idaho College of Letters Arts and Social Sciences, advisory board member/chairman
  • CATCH (housing/homlessness charity), board member/secretary
  • Bishop Kelly High School, advisory board member
  • Idaho Advertising Federation, board member
  • Idaho Business for Education, member/communications committee
  • Kendall Cares, volunteer
  • Agency Management Institute, member

Would you rather be a reverse centaur or a reverse merman?

Why reverse? This blows my mind as I can’t imagine having either a horse head OR a fish head… but since my head is a little horsey (not John Elway horsey), I’ll go with reverse centaur. And my trademark greeting would be “haaaaay!”