Downtown Boise Association
Creative Strategy
Graphic Design
As Boise continues to grow, so does the energy and expectation surrounding its downtown core. The Boise Downtown Association needed a bold, forward-thinking brand that could meet the moment—one that would reflect the vibrancy of the city and connect with residents, visitors, and local businesses alike.
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We created a fresh visual identity featuring a bright, welcoming color palette and a logo designed to evoke a sense of movement, connection, and togetherness. Every detail of the brand system was crafted to feel as dynamic and accessible as the community it represents.
From banners and signage to social media assets and beyond, this new brand is already making its mark. Built to resonate from day one, it captures the spirit of a city on the rise.
Urban energy. Shared identity. A brand built for Boise’s next chapter.