How to Implement Influencer Marketing
Welcome to the age of the influencer. Those ubiquitous beings on our small screens wield tremendous power. Influencers have evolved into trendsetters and real-time product testers, with “81% of social marketers describing influencer marketing as an essential part of their social media strategy,” says Sprout Social. As they started to saturate your TikTok or Instagram […]
How to Master Technical SEO
What is Technical SEO? Welcome to the third installment of our SEO series. So far, we’ve covered the fundamentals of Search Engine Optimization and the importance of on-page SEO. Now, it’s time to take your website’s performance to new heights by delving into the world of technical SEO. Just like a skilled architect meticulously designs […]
Creating Ad Copy That Sells
“Long-form copy is more difficult.” FALSE. TBH, ad copy is one of the most challenging types of copy to write. It also happens to be my favorite. What can I say? I’m a glutton for punishment. The fewer words I have to express something, the more important every word becomes. The task is to say […]
SEO Techniques for Content Writing
Search Engine Optimization, or SEO, has several central pillars or components. Some refer to these as “types” of SEO. So, what are the types of SEO? On-page SEO Off-page SEO Technical SEO Local SEO Global SEO If used correctly, these components complement and build on one another to offer a seamless user experience (the ultimate […]
SEO: What, How, and Why?
You’ve heard of it, marketers blab about it, and you know you should probably be using it. So, get comfy while we share the 4-1-1 about SEO minus all the humdrum jargon. What is SEO? Search engine optimization (SEO) aligns a website with factors of a search engine’s ranking algorithm. The algorithm uses on-page, off-page, […]
Music + Marketing: A Harmonious Duo
Superbowl Sunday is like Christmas for us. As self-proclaimed marketing nerds, we look forward to it every year. It’s the best of the best: vision and creativity 365 days in the making. As millions of dollars are spent, we watch to see which ads move us and those which probably weren’t worth the big budget. […]
Exciting 2023 Media Trends
Happy 2023! Media trends are always an interesting way to anticipate how best to spend marketing dollars in the coming year. Last year at this time, we took a reflective tone, but this year we are looking ahead and making predictions. One thing we know for sure is it’s time to pay particular attention to […]
4 Ways to Get Ahead of a PR Crisis
Proactive Crisis Management Crisis management has become a crucial component of public relations (PR) in the last decade due to the viral nature of social media. This changing landscape implores businesses to prepare for a PR crisis. Prevention and preparation are fundamental for a best-case scenario for a company that finds itself in this […]
The Media World in 2022’s First Quarter
The first quarter of 2022 taught us that even though the world is “getting back to normal” in some sense, there will still always be surprises. We definitely didn’t have war in Europe on our 2022 bingo card. Despite being thousands of miles away, the whole world is feeling it–advertisers included. This is one of […]
Design vs. Art: Objectivity & Subjectivity
Design is not just art. To the unfamiliar, the words art and design may seem synonymous. And while they are similar as pure, visual expression, design and art are significantly different. While design and art overlap and intertwine in many ways, there is one thing that separates the two completely: purpose. The purpose of design […]