The Media World in 2022’s First Quarter
The first quarter of 2022 taught us that even though the world is “getting back to normal” in some sense, there will still always be surprises. We definitely didn’t have war in Europe on our 2022 bingo card. Despite being thousands of miles away, the whole world is feeling it–advertisers included. This is one of […]
Design vs. Art: Objectivity & Subjectivity
Design is not just art. To the unfamiliar, the words art and design may seem synonymous. And while they are similar as pure, visual expression, design and art are significantly different. While design and art overlap and intertwine in many ways, there is one thing that separates the two completely: purpose. The purpose of design […]
8 Things to Know About NIL Regulations in 2025
The NIL (Name, Image, and Likeness) landscape underwent a major transformation in 2025, thanks to the historic House v. NCAA settlement. On June 6, a federal judge approved the agreement that officially ended the amateur-only model in college athletics. For the first time, NCAA schools can now directly compensate athletes—a groundbreaking shift that redefines how […]
The CS Filter: Fostering Productive Feedback
As the front line and point-of-contact in all client communication, the Client Services (CS) team has a little saying when someone asks, “what do you do?” To put it simply, we’re the voice of the client to the agency and the voice of the agency to the client. That’s often easier said than done, but […]
Media in 2021: A Year in Review
Holy smokes. We did it. Congrats to everyone for making it through another rough year. We’re now looking forward to a bright, shiny 2022. (Well, maybe not exactly bright and shiny—2022 already has a few stains on it—but still, we’re excited.) Although we’re a forward-looking company in a forward-looking industry, we would be remiss if […]
The 2022 Media Landscape: Our Predictions
We aren’t armed with a crystal ball or a set of Tarot cards. What we do have, however, are the skills, knowledge, experience, and expertise that empower, nay, require us to make predictions about the media landscape of 2022. Luckily for everyone, we use our powers for good. Take this blog as an example. Here’s […]
Alright, Alright, Alright: Elevating Audio
I recently listened to the audiobook version of Greenlights by Matthew McConaughey. When he spoke, I could hear his smile. I knew there was a backstory hidden in the nuances of his delivery. I could feel the gravity of a memory in the way he led me through the journey. The way he would break […]
Make it Familiar: Good Advice for Brand Updates
Have you ever heard a new song for the first time and thought “This song sucks. How did it even make it to the radio?” Then you hear the same song 20 times over the next week and all of the sudden you and all of your friends love it? This is because the song […]
Black Friday 2021: How’s Your Website?
It’s November. Black Friday looms, a giant storm on the horizon coming ever closer. Businesses of every shape and size ready for the oncoming torrent. Over the years, the Black Friday maelstrom has collided with the Cyber Monday tsunami—it’s the perfect storm for making a lot of money. The COVID-19 pandemic has pushed much of […]
Marketing An Experience: Finding Value in Fun
Our economy moves through the buying and selling of, well, stuff and things. Sometimes, those things are tangible—shoes, clothes, a carpet that really ties the room together—and are something a person can see and touch. Other times, those things are intangible. Examples include cleaning services, Uber, and (ahem) advertising agencies. There are various subsets of […]