Brand & Brand Identity: What’s The Difference
The word “brand” is ubiquitous in the marketing world. And while those of us in advertising spend a lot of time thinking about it, it’s not a word that’s meaningful only in our field. No matter what biz you’re in (or not in), you’ve undoubtedly come across brands in everyday life—they’re pasted across social media, […]
Media Recap: 3 Things We Learned in Q2, 2021
Q2’21 was a quarter full of change. The vaccines were rolling out and businesses started to slowly open up again—hooray for going out to eat! Despite the positive moves forward, businesses, especially smaller ones, were still pretty conservative with their budgets due to, well, not really knowing what was going to happen. Outside of the […]
The Importance of Website Accessbility
As the internet has become the world’s most powerful tool for information gathering, commerce, and socializing (to name just a few things), so has the recognition that everyone should be able to access it. That means people with vision, auditory, or motor impairments, cognitive or memory disabilities, and reading comprehension or learning disabilities should have […]
What Goes Into Designing A Logo?
The logo represents what a business or organization stands for, both internally and externally. It’s a visual reflection of a business’s goals, leadership, culture, and who they serve. Graphic designers and their clients have to work together to figure out the best way to represent the brand. So, whether you’re a business owner, or a […]
What Makes A Good Digital Ad?
Running digital ads is kind of like watching a friend participate in internet dating: Your friend will have a list of requirements for a partner, and if the potential partner who pops up on the screen doesn’t have at least some of them, your pal will no doubt continue to scroll…or swipe left. Determining if […]
Our 2021 Trends and Predictions
Trends play a large role in our industry. As marketers and advertisers, we have to be aware of trends. Not only do we walk the thin line between staying on-trend without being too trendy (read: basic), we help our clients decide which trends work for them and speak to/for their brand. Trends, from an advertising […]
Q4 Media Recap: 6 Things to Know
Here we are in the last quarter of 2020. Most of us feel pretty happy knowing the end of this bleak year is in sight. And while we’d like to put this year behind us, we think it’s important to take a little bit of a look back over our shoulder and to see what […]
Our Favorite Holiday Commercials
? It’s beginning to look a lot like…? the Westies want an excuse to talk about some of our favorite holiday commercials. How’s that for an intro? We actually do want to talk about some memorable holiday commercials. Though the holidays may be significantly different for many this year, we’re still excited for them. We’re […]
Thinking Inside & Outside of the Box
In the before times, when the 116 & West staff would get together for a potluck, you could frequently overhear someone saying “I bought this because of the label. I hope it’s good!” When good (or bad) packaging is brought up now, in 2020, you can frequently see the euphoria-inducing “many people are typing” notification […]
Branding: doing it, and doing it right
As marketers, we feel a great sense of accomplishment when we do fire branding work that hits the mark, tells the right story and makes people talk. When clients come to us with a need for a new logo design or evolution, a tagline, or another big aspect of their brand, we get pretty excited. […]