Sometimes, All That Glitters is Gold (and Silver) | 116 & West
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5.22.24 | 4 min

Sometimes, All That Glitters is Gold (and Silver)

116 & West

At 116 & West, we love any excuse to engage in a little healthy competition. One of our agency’s core values is to “embrace a competitive spirit,” which we fully embraced at the annual advertising awards shows held in Boise and Spokane last month. The Boise Ad Federation puts on the Rockies Award Show, “highlighting the best creative advertising work completed during the previous year. AAF Spokane organizes the ADDYs, “recognizing the best annual creative work in our region.” We celebrated with the best of the best in our industry who are doing stellar work in marketing and advertising across mediums and took some awards home ourselves, too. Without further ado, here is a roundup of what we won:

The Rockies (Boise):


Goathead Fest 2023: Collateral Design (Collateral Material, Specialty Advertising)
116 & West Playing Cards: Ad Industry Self-Promotion (Collateral)


Idaho Immunization Coalition: “Stay Healthy” Campaign (Out-of-Home and Ambient Media)
Windfall Classic: T-Shirt Design (Collateral Material, Specialty Advertising, Apparel)
Goathead Fest 2023: Poster Design ( Collateral Material, Poster)
Bardenay Distilling: Brand Ethos (Elements of Advertising, Copywriting)
Bardenay Distilling: Libation Guide (Sales Promotion, Product or Sales Service Presentation)
Monopoly Boise Edition: Public Relations
116 & West Agency Reel: Ad Industry Self-Promotion ( Broadcast/Digital)

Citation of Excellence

Alchemist Coffee Roasting Co.: Packaging Design (Identity Programs, Packaging or Label Design)
Gowen Thunder Airshow: Website Design (Digital, Websites, Consumer)

The ADDYs (Spokane):


Sales & Marketing > Collateral Material > Printed Annual Report – Innovia’s 2023 Annual Report

Agency Self Promotion: 116 & West Playing Cards

A photographer we work with, Dean Davis, also won in the following categories on projects we art directed:


Elements of Advertising > Visual > Color Still Photography > Single: 2022 AR cover shot, “Avista Turbine Maintenance: Sparks”
Elements of Advertising > Visual > Color Still Photography > Single/Best in Show (Director’s Chair): “Avista Turbine Maintenance: Wide’”


Elements of Advertising > Visual > Color Still Photography > Single: “Rescue Fly” part of the Pest Control 2025 Catalog

The Telly Awards:

Directing > Regional Television: Greatness is a Journey (ft. Sabrina Ionescu)