Since 1984, the Morrison Center has stood as a premier destination for the performing arts in Idaho. As the venue approached its 40th anniversary, they partnered with us to evolve their brand and expand their reach. Our goal was to welcome a new generation of audience members while honoring decades of artistic excellence.
Our work focused on elevating their story through refined messaging, bold creative, and a strategic brand refresh designed to resonate with both longtime supporters and first-time guests. From Broadway in Boise and world-class musicians to comedy acts and cultural showcases, we helped position the Morrison Center as a vibrant, inclusive hub for entertainment in the Treasure Valley.
Legacy elevated. Audience expanded. A brand reimagined for the next act.
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