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9.27.22 | read time: 1.5 min

All Together Now: 116 & West 2.0 Retreat

116 & West

We live in a virtual world, but sometimes you gotta go analog.

On the eve of our big announcement, we gathered IRL in McCall, Idaho, to cement our expanded gang of jocks, artists, and weirdos.

Set with the backdrop of Payette Lake, and no, we didn’t spot Sharlie; however, we do have a Sasquatch aficionado on our team. We gathered as one big happy family with open minds and hearts to what was next for 116 & West (Boise + Spokane).

A sandwiched agenda of fun/meetings/fun led to several discoveries about each other. Though some of us live in a constant state of fear about sharing a “fun fact” about ourselves, when it came down to it, there were roars of laughter that rippled over the lake and probably woke up a few hotel guests.

Shared by a common bond of creativity and passion and separated by only 4 degrees of latitude, the momentum was palpable. We hit the ground running primarily due to the value of sharing the same physical space. The inclination to share an embarrassing story (we heard many) isn’t there if you can’t laugh about it in person.

There is no replacement for in-person connection. Gaining context for a new coworker’s loveable quirks can build the foundation for a healthy working relationship. Ideas were exchanged, merriment was had, and we are refreshed and ready to roll. We’re a work hard, play hard crew ready to take on the PNW by storm.

116 & West, led by a visionary and an operator (Eddie and Carolyn, the real MVPs), value getting out of the office and into the mountains to spend time together. Lucky us.

Want to work with 116 & West 2.0? Let’s connect.

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9.21.22 | read time: 2 min

116 & West acquires Klündt Hosmer in Spokane, Washington

116 & West

We’ve been keeping a secret since July. We can’t do it anymore.

 

For the past few months, our Boise and Eugene teams have collaborated with some new friends in Spokane, and we are ready for our big debut!

From Boise to Spokane: The road to collaboration with Klündt Hosmer

Thanks to an introduction two years ago by Mark Tidd and Kurt Gustavel at Venture Title & Escrow and a few hundred additional conversations, we acquired Spokane design firm Klündt Hosmer. Founded in 1987 by two talented designers, Darin Klündt and Jean Klündt, and with the addition of their partners Rick Hosmer and Diane Mahan, Klündt Hosmer is a design and digital marketing studio with an amazing reputation. Over their 35-year history in the Inland Northwest, Klündt Hosmer has worked with hundreds of brands, including Avista, Gonzaga University, Innovia Foundation, and Visit Spokane. We’re excited to carry on the legacy Darin, Jean, and Rick began and expand our reach throughout the PNW as we continue to serve clients with creativity and collaboration.

Our approach as a fully-integrated PNW advertising agency

At 116 & West, we firmly believe there is a need for a fully integrated, full-service agency experience for mid-market companies throughout the PNW. Our holistic marketing approach is to help our client’s brands and branding budgets play big for their size. We provide the big agency experience without the big agency pretense (or cost). Of course, we know we’re bucking the trend of hyper-specialized or vertical agencies, but our clients’ success tells us we’re on the right path.

This is not a unique point of view, especially when it comes to our colleagues in Boise. From Drake Cooper to Stoltz Marketing Group, dozens of agencies with roots in the City of Trees deliver full-service marketing for clients across the United States. It is one of the many unique aspects of the sophisticated business community in the Treasure Valley, and we are thrilled to be a part of it.

With decades of experience across the region, our team is positioned to support brands with strategic and creative insights that deliver results. From Spokane to Boise, we are ready. Your adventure awaits. Let’s go.

 

Want to learn more about the new agency partnership?
Get in touch.