Consulting & Public Relations
Creative and innovative communication. But first, strategy.
With a strategically-focused approach, our team utilizes research, industry analysis, and over 40 years of experience to reinvent your brand through marketing consulting and public relations campaigns. Our charge is to dive deep into your business to develop the right marketing and public relations solution. As a full-service brand experience agency, we are poised to be your marketing consultant, PR firm, or your agency of record.
![Views of social media posts for Starr Ranch Growers](https://116andwest.com/wp-content/uploads/2024/01/Marketing-PR-116-and-West-Starr-Ranch-Growers-2560px.jpg)
![Views of social media posts for Starr Ranch Growers](https://116andwest.com/wp-content/uploads/2024/01/Marketing-PR-116-and-West-Starr-Ranch-Growers-500px.jpg)
Marketing Plan Development
A marketing plan lays the foundational pillars of your brand, goals, and priorities for implementation. We develop comprehensive plans for mid-level market companies, non-profits, and municipalities. Together, we’ll elevate the brand you’ve built through a carefully crafted strategy. Depending on your needs and audience, we’ll recommend the best execution plan fit for your budget. Together we’ll discover the best marketing tactics fit for your needs.
Market Research, Positioning, and Go-to-Market Strategy
Our marketing plans are data-driven. Using proprietary research software, we access the most robust market data for our clients to understand the target audience and how to reach them. Our research will inform the carefully crafted strategy for your brand, and implement the findings throughout. A positioning statement will define your brand perception and set the foundation for a successful go-to-market strategy.
Learn how we built a successful go-to-market strategy for barre3.
Endorsement Negotiation
Celebrities, actors, voice talent, and social media influencers have an enormous impact in advertising. We excel in finding and securing the right talent for your brand – someone that matches your values and aligns with your KPIs. As your marketing experts, we secure endorsements with influencers and celebrities that align with your audience and budget, and successfully negotiate contracts on your behalf.
![The makeup crew for a TV ad working on the talent](https://116andwest.com/wp-content/uploads/2024/01/Marketing-PR-116-and-West-Kendall-Spokesmasters-992px.jpg)
Public Relations & Communication
Strategic integrated marketing communications plans and public relations campaigns can create awareness around a new product launch or help to redefine your brand story. Our agency provides custom PR and communications services to deliver the right message to your audience, when and where they will best receive it.
Agency of Record
Looking for a strategic partnership and a seamlessly cohesive brand experience? We’ve got you.
As your AOR we are focused on your long-term success. We bring a wealth of creative resources and specialized talent to your team, working alongside your in-house marketing department or as an extension of your business. Choosing an AOR relationship provides us the ability to streamline communication and project management, and the adaptability to pivot based on market trends, campaign performance, and shifts in your goals. Together we’ll create consistency in branding and messaging across marketing mediums including comprehensive analytics, reporting, insights, and recommendations. We focus on a long-term growth-based strategy, aligning to your goals to hit KPIs, and implementing multi-channel tactics to produce what you want most: significant ROI.